Outsourcing, in the field of e-commerce, is rapidly becoming very popular due to the help of the internet in this segment. Thanks to it, global communication has prospered. Earlier, people had to be dependent on a local expert in the field. Now, outsourcing has been making an impact on every aspect of the business, right from manufacturing, custom services to back office staffing.

Outsourcing e-commerce has positively affected India, but the topic is extremely controversial in western countries. Innumerable people have a low opinion on outsourcing e-commerce asserting that it is the primary reason for the loss of domestic jobs, especially in the manufacturing sector. Claims have been raised against the topic as the employment of people gets affected due to it.

On the contrast, people support outsourcing e-commerce because of its caliber to create incentives for businesses in the effective apportion of resources. It has also been believed that outsourcing has significantly contributed to globalization and that it goes hand in hand with the free market economy.

Outsourcing of e-commerce assists in reducing the costs, speeding up the process of developing and delivering the latest technological trends. Outsourcing in e-commerce helps you to situate cardinal services available in the marketplace. The facilities are offered by world-class experts who help one to gain a competitive edge in his or her e-commerce business.

So below are the reasons for which you should outsource e-commerce development to India


1) Reduces overall costs

Outsourcing your e-commerce developments to India not only benefits the overall aspect of the project but it also brings down the cost factors by 87 % in the IT and business sectors. This provides cost efficiency and easy access to highly skilled and talented programmers and developers to come into the limelight. Flexibility in purchasing is displayed which helps you to shift the services forward or backward as per your convenience instead of the permanent hiring of the workforce.


2) Exposure to the Latest Technology

Your e-commerce business should reach the markets you wish to focus on. There are innumerable e-commerce outsourcing firms out there that provide software development services, web designing, management and operation services, and other IT ideas. Firms are well aware of the trends and solutions that can optimize according to the market needs with the help of the best technology in the world. This will definitely guide small-scale and medium-sized e-businesses which do not have access to such technologies like already developed businesses

3) A Perfect Application and Website

A strong outsourcing company helps in the creation of a competitive, yet a healthy platform for your e-commerce business. The importance of a good website can be understood by the fact that nearly 38% of people exit the website if they find the layout and page structure unpleasing. Outsourcing specialized firms help in allotting custom designed based website, easy navigation, and mobile as well as optimized tablet design that allows you to manage the content and orders. Studies say that nearly 60% of firms in Europe are enjoying the profits of outsourcing in their information technology.


4) Engaging Marketing Strategies

The smart and experienced companies make use of strategies that are meant to develop the performance and profits of the business. Making use of Predictive Analysis will help the e-commerce business in the multiplication of the sales, keep you updated on the ongoing competition in the market and thereby, give a customized experience to the customers. Using this analysis, the business holder can determine which product is selling and gaining colossal exposure and profits, which products need to be discontinued, where the demand scale is lying, during which period of the year sales is high, the target people who are purchasing and many more. This means that companies and businesses can well anticipate the shifts and trends in the market in advance and keep themselves prepared in the competition.


5) Security Factor

Data security is one of the main concerns in the e-commerce business. A plethora of personal information right from name to payment details is at disposal. Ergo, handling it with supreme safety becomes the first and foremost responsibility before proceeding further in e-commerce. If you desire to get a global reach, then your payment option needs to accept a wide range of currencies and cards. This creates expansion and flexibility in payment options and hence, you may be subjected to security threats. Therefore, outsourcing a secure payment option can way more increase your security and ensure that your data falls in the right hands. Outsourcing will help you to cater to the customer’s preferred mode of transaction. Many online platforms such as Magento have expert developers help to take advantage of custom security patches.


6) Cloud computing – The New Form of Outsourcing

Cloud computing offers the most reliable and trusted infrastructure for outsourcing. You can directly concentrate on the core business rather than wasting time worrying about the digital infrastructure and servers. The malleability it provides tends to be very cost effective and speeds up the business. The need for the recruitment of IT staff for the management of servers is dismissed with the proper use of cloud computing outsourcing. During the period when your site is drawing huge attention and traffic, you can scale the services as per your convenience.


7) Acceleration of Innovation

Since you are not engaged in the physical demands of maintaining your e-commerce store, you can be more quick-witted and change your business strategy as per your need whenever necessary. You get the time to explore new ideas, products, new geographical markets, and new technologies.



Outsourcing helps you to focus on your core business and thereby compete with the best global companies. You can quickly acquire the access to quality services, save costs, etc. Statistics state that 60% of the total outsourcing field is deployed to IT workers. This clearly points out the enormous demand and fame. To sum up, development of the e-commerce becomes easier when it is outsourced. It simply saves time that you can invest in the core procedures of your business.



Business is evolving day by day by ditching all the old and outdated marketing and advertising methods. In today’s time, we keep hearing this economic phrase, ‘survival of the fittest’. One who is dynamic and always ready with innovations will lead the market with the majority of the market share in his/her lap. The most popular and advanced marketing strategy directed to target the mobile users is Bulk SMS.

Bulk SMS for Business is a popular advertising system where one specific promotional message is sent to different people at the same time. The most important thing is to choose the best Bulk SMS Service provider. You have to look on factors like cost-effectiveness, return on investment, etc. As per sources, approximately there are 4 billion+ mobile phone users spread across the globe. This clearly shows the potential that this stuff can generate.

Bulk SMS Service is a pretty good option for the businessman’s to promote their new products and services. The task can easily be achieved by Online text message software. These types of services are quite popular in different industries right from corporate to educational. We can see various schools, colleges or institutions providing timely updates, changes or reminders related to them. Even Bulk SMS is used for effective office communications (office memorandums, reports generation, data gathering, etc.). Many companies, irrespective of the size use this service on a regular basis in countries like USA and Australia.

Generally, businesses that are just starting out or are less on investment tends to go with the service as it turns out to be cheap and ultimately increases your sake and customer base. The biggest pro of Bulk SMS is that within a matter of seconds you can send same message to millions of people located in different parts of the world.

Bulk SMS can face heavy network traffic issues and this is why it’s recommended to go with a good Bulk SMS provider. If your message is direct, positive and clean then you can hope that you will receive a positive response from your customers. Bulk SMS provider is quite beneficial in reducing internal and external communication costs.

If you are a company who deals with critical information then you can send your essential information to multiple recipients with the help of Bulk SMS Service. You might need the customer phone numbers or your customers may just subscribe to SMS alerts to receive essential updates.

The love for text messages never end, only it has got a little replaced by Online messaging but the text concept still remains on top. Other popular marketing methods like direct mail are still in use but Bulk SMS takes the award. In short, there are various benefits to the service including time-saving, cost-effectiveness, instant delivery, etc.

Every business in today’s competitive era needs to make sure that their products and services information is being delivered to the customers. If one tends to follow the manual approach by placing a call to each customer then it may take the whole day and still one may not be able to cover every person. This is where Bulk SMS Service comes to the rescue! Let’s take a look at some of the major benefits in little brief points:


1) Suits to the Client

If you have a business that functions internationally then you will surely be having customers located in different corners of the world. Bulk SMS can help you customize your SMS as per the region or people.


2) Promotes Uniformity!

If one plan to go with a manual approach then the business may lose its consistency and quality of the message it is trying to deliver. But with Bulk SMS Service, everything stays uniform right from the first transmitted message to the last one. The meaning you were trying to convey will remain the same even for the last message that gets delivered from your side to your customer.


3) Reach To A Larger Audience Worldwide

If one follows the manual approach of messaging person by person then the messages may not reach to everyone and the person sending the messages may also not get delivery reports for all the messages due to too much havoc of work. In such cases, Bulk SMS can let you know the exact status of each message that goes around different corners of the world. If by chance any message doesn’t get delivered, it can try sending it again or at least inform you about the list of undelivered messages due to different reasons.


4) Easily Affordable!

You would have surely heard about the wholesale market! Everyone knows something purchased in large quantity at once helps to reduce the price. Same is in the case of Bulk SMS. As you are directly dealing with Bulk SMS providing companies for huge sums of messages, the cost will get cut down by a lot and it will be a lot cheaper than the manual approach.


5) Saves Your Time!

Time is money! Bulk SMS helps to save time and help the business managers and other workers to concentrate on the core business activities instead of indulging with the SMS. One can set the Bulk SMS Service aside as it is automatic once begun and in the meantime, one can concentrate on other essential activities that will help in the growth of the businesses.



Almost every country is trying to develop at a good rate where we can see almost every other day a new startup being emerged. To effectively market itself, it is seeking the help of marketing activities like Bulk SMS. The service is majorly popular with the companies indulged mainly in the field of education, real estate, mobile app, and e-commerce.

There are different types of Bulk SMS Services including Transactional SMS and Promotional SMS. We recommend you to clearly know the difference between the two by researching on your own. This is where our part ends and your part starts!


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